Behind the Scenes of Video Game Graphics Design: An Insider’s Perspective

Video game graphics design is an ever-evolving field that requires a unique combination of creative and technical skills. From developing the visual elements of a game to creating marketing materials, graphic designers play an integral role in the success of video games. In this article, we’ll look at what goes on behind the scenes of video game graphics design and explore some job opportunities available for aspiring graphic designers.

Video game graphics design

Graphic designers are responsible for creating visuals to engage players and draw them into the game world. This can include designing characters, environments, user interfaces, logos, and more.

They must also be able to work with developers to ensure that their designs are compatible with the game’s mechanics and plot.

Additionally, they may be tasked with creating promotional material, such as posters or packaging for physical copies of the game.

What is Graphic Design?

Graphic design is about creating visual elements that communicate ideas or messages to an audience. It uses typography, colours, shapes, images, and other elements to create a cohesive whole. Graphic designers must have an eye for detail and be able to think creatively in order to create effective designs.

How Graphic Design is Used in Video Games 

Graphic design plays an important role in the development of video games. It helps to create unique fonts and visuals tailored to the game’s mechanics, plot, and genre. Good typography can also enhance the overall experience for players.

Creating Unique Fonts

Fonts are a key element of graphic design in video games. They must be carefully chosen to fit the game’s theme and style.

For example, a horror game may use a spooky or creepy font, while a fantasy game may use a more whimsical font.

The font should also be easy to read so that players can understand any text within the game quickly and easily.

Enhancing Visuals

Graphic design can also be used to enhance visuals within video games. This includes creating characters, backgrounds, and other elements that make up the game’s world.

The graphics should be detailed enough so players can immerse themselves in the environment but not too detailed, as this could lead to slow loading times or laggy gameplay.

Colour schemes should also be carefully chosen as they can help set the tone for each scene or level within a game.

Boosting Player Experience

Good typography is essential for boosting player experience in video games. It helps make the text easier to read, allowing players to understand instructions or objectives quickly without trying to decipher what something says. Typography can also add an extra layer of personality and style which helps make each game unique and memorable for players.

Marketing Material

Graphic designers also play an important role in marketing video games. They create promotional material such as posters, trailers, and packaging designs that help to get people interested in the game before its release.

They also work on digital marketing campaigns by designing banners and other visuals for social media platforms like Facebook or Twitter.

User Interface

A good user interface (UI) can make or break a video game experience. Graphic designers are responsible for designing menus, buttons, icons, and other UI elements so players can easily navigate the game’s world. This includes ensuring all text is legible and easily read on different screen sizes and resolutions.

Types of Video Game Graphics Design Jobs

Video game design is a growing field with many different job opportunities. From creating the visuals of a game to programming the code, there are a variety of roles that can be filled in order to make a video game come to life. Here are some of the most common types of video game graphics design jobs:

Video Game Designer

A video game designer is responsible for designing and creating the overall concept and flow of the game. They create the story, characters, levels, and gameplay mechanics. They also work with other designers and programmers to ensure that all aspects of the game work together seamlessly.

Game Tester

Game testers play through games in order to identify any bugs or glitches that need to be fixed before release. They provide feedback on how enjoyable or difficult certain elements are, as well as any areas where improvements could be made.

Graphic Designer

Graphic designers create the visual elements of a video game such as characters, backgrounds, and user interfaces. They use various software programs such as Adobe Photoshop or Illustrator to create 2D or 3D images for use in games. If you are new in graphic design, you can use free tools like Canva to lean the basic.

CAD Drafter

CAD drafters use computer-aided design (CAD) software programs to create detailed technical drawings for use in video games. These drawings can include character models, level designs, and other objects used in games.

3D Artist

3D artists specialize in creating 3D models for use in video games using specialized software programs such as Autodesk Maya or Blender. They create realistic environments and objects that players can interact with within a virtual world.

Computer Programmer

Computer programmers write code for video games using programming languages such as C++ or Java. They are responsible for making sure that all aspects of the game run smoothly and efficiently on different platforms such as consoles or PCs.

Read: How to Get Into Graphic Design with No Experience: A Comprehensive Guide

How to Create Video Game Graphics Design

Creating graphics for video games is an important part of the development process. It requires careful planning and attention to detail to create visuals that draw players into the game world. Below are the steps involved in creating graphics for a video game.

1. Research

The first step in creating graphics for a video game is research. This involves looking at other games in the same genre and seeing what kind of visuals they use.

It also involves researching the target audience and understanding what kind of aesthetic they would appreciate. This research helps inform the design decisions that will be made later in the process.

2. Concepting

Once you’ve done your research, it’s time to start conceiving. This involves coming up with ideas for characters, environments, and other elements of the game world.

The goal here is to create something unique that stands out from other games in the genre while still being visually appealing to players. It’s important to remember how these elements will fit together when designing them to work well together.

3. Animation

Once all the designs have been finalized, it’s time to animate them. This involves creating movement and life-like behaviour for the game world’s characters, objects, and environments. Animators must consider physics and other factors when creating animations to look realistic and believable within the context of the game world.

4. Finalization & Marketing

Once all your assets are designed, it’s time for finalization and marketing. This involves ensuring all your assets are optimized for performance and ready for release.

You’ll also need to develop marketing strategies, such as trailers or screenshots that show off your game’s visuals, to attract potential players before launch day arrives.

New Video Games Designed for Graphic Designers

Graphic design is a creative field requiring much skill and knowledge. It can be difficult to learn the basics, let alone master them. Fortunately, video games are designed to help graphic designers hone their skills.

1. KernType

KernType is a game designed to help players learn about kerning, which is the process of adjusting the spacing between letters in a font.

The game gives players various fonts and tasks them to adjust the spacing between letters until they look right. It’s a great way to get familiar with how kerning works and affects the overall look of text.

2. The Bézier Game

The Bézier Game is another great tool for learning about graphic design. This game focuses on teaching players how to use Bezier curves, which are used in many different types of graphics software such as Adobe Illustrator, canva, and Photoshop.

Players must draw lines that follow a given curve’s path to complete each level. This game helps players understand how Bezier curves work and how they can be used to create interesting shapes and designs.

3. I Shot the Serif

I Shot the Serif is an interactive game that teaches players about typography by having them identify different typefaces from various images. Players must identify serifs, sans-serifs, script fonts, and more in order to progress through each level. This game is great for anyone who wants to learn more about typography or brush up on their existing knowledge.

4. Pixactly

Pixactly is a fun game that tests players’ understanding of pixel sizes and proportions. Players must draw shapes with specific dimensions in order to complete each level. This game helps players understand how pixels work and how they can be used to create interesting designs or illustrations.


Overall, graphic design is an important part of creating successful video games. By working closely with developers, graphic designers can help create unique fonts and visuals that fit perfectly with each game’s mechanics, plot, and genre while also developing user interfaces that are visually appealing and easy to use for players.

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